

530: How to craft your path from IC to Product VP – with Elizabeth Samara-Rubio
Mar 10, 2025
In a captivating discussion, Elizabeth Samara-Rubio, Chief Business Officer at SiMa.ai, shares her journey from product management to senior leadership, drawing from her experiences at HP and AWS. She emphasizes the importance of a clear vision and data-driven decision-making in leadership. Elizabeth discusses the potential of Edge AI, illustrating its benefits in privacy and cost savings. She also provides valuable insights for aspiring leaders on embracing calculated risks and fostering a culture of innovation to create lasting customer value.
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Setting Direction as a Leader
- Set a clear North Star for your teams, focusing on customer needs and measurable objectives.
- Foster a culture of calculated risk-taking and continuous learning, especially in startups.
Edge AI Advantages
- Edge AI processes data locally on devices, unlike cloud-based AI.
- This offers advantages in privacy, security, and cost, making it suitable for applications like conversational AI and industrial automation.
Lessons from Product Management
- As a product manager, challenge assumptions with data and look for "pockets of possibilities" within teams.
- Understand and adapt to different clock speeds in individuals, companies, and markets.