The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 146: A break down of 2 companies’ answer to “what do you do?”
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2 companies answer the question “What does your company do?” We break down their responses and offer ideas for how they could have answered the question better.
We are asked about it a lot. “What does your company do?” Unfortunately too many times our answers are less than stellar. Too many times we use buzzwords and are bored. Too many times we confuse our prospect and when that happens we miss a prime opportunity to rise above the noise and be memorable.
But, the good news is there is a simple framework to use that works. The other week we went over the framework of answering these questions, and in this episode we are going over real examples to show how effective it can be.
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.
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You’ll Learn:
- How NOT to answer “what does your company do?”
- The framework for answering the question and encouraging interaction
- How to leave the door open for more conversations
- Tailoring your response based on your prospect and their needs
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If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups. If this is intriguing, get in touch at andrew@unstoppable.do
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