People don't trust brands anymore, they trust people, especially when making large decisions on behalf of a company. That's why in B2B marketing, thought leadership plays an important role in a content strategy.
On this episode of the FINITE Podcast, we hear from Ashley Faus, Content Strategy Lead at Atlassian - a global tech company that owns work management tools such as Trello and Jira.
Ashley has plenty of experience choosing and building thought leaders within Atlassian, and shares her framework for building a profile and influence for employees.
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And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS