Uri Levine is the founder of Waze and Moovit, and one of the world's most successful entrepreneurs. In this interview with Etan Ilfeld, he gives you the ultimate guide to starting and running a business. He is also the author of Fall in Love with the Problem Not the Solution, which is published by Watkins.
As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on:

Raising funding
Firing and hiring
Understanding your users
Making up-scale decisions
Going global
Deciding when to sell

Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Uri Levine on Unicorn Startups and Founding Waze