How to Build a ₹100 Cr Brand | Brand Building Secrets from SuperYou's Nikunj Biyani

In this episode of The Indian Business Podcast, we sit down with Nikunj Biyani, Co-Founder of SuperYou, the brand that generated ₹100 crore in just six months in one of India’s most competitive FMCG spaces. From protein bars to baked chips, SuperYou has redefined what “better-for-you” snacking means in India. Nikunj shares how he turned years of FMCG experience into one of the fastest-growing consumer brands in the country, why India’s next disruption lies in legacy food categories like biscuits and namkeen, and how partnering with Ranveer Singh shaped SuperYou’s bold, high-energy brand identity. We break down everything from the science of taste and category innovation to brand design philosophy and how to build a mass brand that stands for something. From the psychology of guilt-free indulgence to the real economics behind product development, this episode is packed with lessons for every entrepreneur, creator, and brand builder. If you’ve ever wondered how to crack India’s new-age FMCG market, this is your playbook straight from the man behind one of its most successful brands. Watch this Intriguing yet simple conversation now!

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