Creating a Content Strategy From Scratch

May 6, 2020

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Whether you already have a content strategy or are truly starting from scratch, today’s episode will provide you with the tools you need to create a content strategy that will move your business forward.

A solid content strategy is built from aligning topics and themes along a matrix. This is a great time to pull out your spreadsheets because the more buckets you can identify for your content, the more robust and intentional your strategy will be.

In today’s episode, we talk about the importance of understanding your audience, why creating an outline first is important, how content strategy is related to search marketing, and more!

Main Takeaways

Be strategic about what you’re making and why you’re making it. Know your audience and your topic before you get started.
Great content is in-depth, searchable, and easy to understand and digest. Find a structure that fits you and your audience and stick to it. Creating an outline first can ensure that the creation process stays on track. It will also make longer content easier to write.
Find a publishing schedule that you can consistently commit to. How frequently you publish will partially dictate the actual content you produce.
Create a schedule and format that you are comfortable with. You want to play the long game with content, so it doesn’t serve you to try to do too much out of the gate.
Contribute your unique voice. Don’t just aggregate content, use your experiences and stories to add more value to your audience and to improve your organic search results.

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