Sad to Savage Let's Talk Healthy Habits as a Business Partner and Parent & Getting to Know My Business Partner Brad
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Aug 1, 2023 Meet Brad Lepcheck, co-owner of Memore and a devoted father of three from Detroit, Michigan. In a lively conversation, Brad shares the unusual backstory of how he and Shelby became business partners, filled with surprising twists! They discuss the challenges of balancing family life while building a health-centric company inspired by dementia experiences. The duo dives into healthy habits, authenticity in marketing, gut health, and even the humorous side of their personal lives—making for a delightful mix of insight and laughter.
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How Memory Started
- Brad and Erica founded Memory after Erica researched brain health due to family dementia history and wanted whole-food solutions over stimulants.
- They partnered with NC State's food innovation lab to develop a fermented, bioavailable greens product that fit their lifestyle values.
Swap, Don't Drastically Cut
- Prioritize small, repeatable swaps that replace bad daily habits with healthier alternatives you enjoy.
- Consistency with a sustainable alternative compounds into meaningful long-term health improvements.
Use Habit Loops
- Build simple habit loops: define a cue, a routine, and a reward to make new behaviors automatic.
- Start tiny and iterate the routine until it fits your life and becomes sustainable.