De moderne mediakunstenaar | POM S11E14

In 'Trust Me, I'm Lying,' Ryan Holiday exposes the inner workings of the online media system, detailing how rumors and false information can quickly spread from low-level blogs to major news outlets. The book highlights the role of marketers and media manipulators in this process, driven by the toxic economics of the news business. Holiday shares his own experiences as a media manipulator and provides insights into the social science behind why this system is so vulnerable to manipulation. He also offers advice on how to spot and combat these manipulative tactics.

In The Tipping Point, Malcolm Gladwell examines the phenomenon of social epidemics and how ideas, products, and behaviors spread rapidly. He introduces three key principles: the law of the few (the role of connectors, mavens, and salespeople in spreading ideas), the stickiness factor (how messages or trends must be memorable to spread), and the power of context (how environment and circumstances influence human behavior). Gladwell uses various examples, such as the rise in popularity of Hush Puppies shoes, the decline in New York City's crime rate, and the success of children's TV programs like Sesame Street, to illustrate these concepts. The book provides insights into how small changes can lead to large-scale social and behavioral transformations.