Paymentology CEO Jeff Parker discusses the transformative role of embedded finance in the payment card industry. Discover how customers' engagement with brands is shifting their focus away from traditional finance service providers.
Parker explores key innovations like digitalization, mobile wallets, and contactless payments, and explains how payment cards are central to enhancing customer experiences, loyalty, and engagement. He also addresses recent changes in fintech valuations and Paymentology's commitment to expanding financial access and community support.
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