Think Like A Game Designer

Jonathan Grant — Critics, Experiments, Secrets, and the Business of Play (#92)

Sep 23, 2025
Jonathan Grant, a creative director at Zynga and founder of Orbital Games, shares his insights into game design and the industry. He emphasizes the value of embracing criticism, suggesting it can fuel growth rather than be seen as a setback. Grant also discusses the importance of structured experimentation, highlighting that it should refine, not replace, creativity. Lastly, he shares his belief that great gameplay conceals secrets, enhancing the player's experience and driving engagement.
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INSIGHT

Go Direct To Your Audience

  • Jonathan says creators must go direct to audiences to build connection and control their voice.
  • He started a podcast to connect beyond anonymous developer roles and offer creative value.
ANECDOTE

Built-In Appetite For Risk

  • Jonathan describes his gambler's instinct pushing him toward risky, high-upside projects and startups.
  • He accepts many failures as part of chasing exponential success and learning along the way.
ADVICE

Make Right Bets, Protect Your Base

  • Protect your finances and family before making risky creative bets so you can learn without irreversible harm.
  • Make bets that teach skills, expand networks, and align with people you enjoy working with.
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