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Welcome back to the Thinking Big Podcast with Sean Osborn! In today’s exciting episode, Sean takes us on a journey through one of his most incredible experiences. Imagine this: a secret archive containing hundreds of unpublished manuscripts and personal notes from none other than Napoleon Hill, the mastermind behind personal development.

Sean recently had the privilege of exploring these archives alongside Russell Brunson, Don Green (President of the Napoleon Hill Foundation), and James Hill (Napoleon Hill’s grandson). What they discovered was like unearthing the blueprint to success—a framework of strategies that transformed Hill into a legendary entrepreneur.

Sean introduces the PROMOTIONS Framework, a set of ten lessons distilled by Russell Bruson from Hill’s secret works, offering actionable insights every entrepreneur can apply right now. From creating your core philosophy to mastering your marketing and distribution, this episode delivers golden takeaways.

Grab your notepad and dive into the ultimate success playbook, straight from one of history’s greatest minds!

1. Philosophy Creation: Your content should be more than information—it should be a structured philosophy that guides your entire brand.
2. Relentless Promotion: Creating is only half the journey. Relentless promotion is the key to getting your work into the hands of millions.
3. Origin Story Mastery: Refine and retell your origin story until it becomes a powerful part of your brand’s identity.
4. Master Marketing: Understand the psychology behind why people buy, and become a master at selling your ideas.
5. Own Your Distribution: Build your platforms so that you control how and where your message is distributed.
6. Tailor to Niches: Adapt your core frameworks for specific audiences to increase impact and sales.
7. Intense Partnerships: Collaborate with others who share your vision to scale your message.
8. Optimize Frameworks: Continuously refine and perfect your methods to ensure maximum effectiveness.
9. Never Stop Refining: Iteration is key—keep refining your message to make it stronger.
10. Succession & Legacy: Plan for the future—how will your message and impact endure beyond you?

• "Don’t just create content—create a philosophy."
• "It’s not enough to create something great; you have to promote it relentlessly."
• "Your origin story isn’t just a nice-to-have; it’s the foundation of your brand."

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