Dillan interviews Mario Joos (@mariojooss)—a YouTube retention expert and YouTube educator. He helps YouTubers go from 1 million to 100 million subscribers. His past and present clients include: MrBeast, Brave Wilderness, Jose Zuniga, The Stokes Twins, and many more.

They discuss: the danger of obsessing over numbers, why creators shouldn't copy Alex Hormozi, the power of giving bad advice, the #1 video killer, how to give proper calls to action, why the viewer matters more than your artistic vision, the science of viewer interest, why anyone can get 1 million subscribers, and much more.

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Doin' The Thing is a show for creators who want to build their thing better and faster. It's hosted by Dillan Taylor—certified life coach, writer, and CEO of Grindstone. He tracks his journey of scaling his first company, tells stories from 3500+ coaching sessions, and interviews creators who are way cooler than he is...to help you make better stuff, grow an audience, and make more money online.

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0:00 Intro
0:50 Obsessing over numbers
9:06 Alex Hormozi
18:00 Give bad advice
29:48 Confusion
35:21 CTAs
51:01 Viewer vs creator
53:54 Creator levels
59:11 Interest decay
1:02:05 Why not?
1:05:55 Bye bye bye