Ryan Serhant: The 3-Step Strategy System You Need to Build Your Brand From Scratch | Entrepreneurship E281

With big dreams of Hollywood stardom, Ryan Serhant moved to New York City to work as an actor. But when he became one of the many unemployed actors struggling to make rent, he decided to get into real estate. Having closed more than $8 billion in sales and starred in multiple reality shows, he has built an impressive personal brand as one of the most successful real estate brokers in the world. In this episode, Ryan will do a deep dive into branding and break down the three-step strategy that transformed him into one of the most recognizable brands in real estate.

Ryan Serhant is a real estate broker, producer, reality TV star, and bestselling author of three books, including his latest, Brand It Like Serhant. He is the founder and CEO of SERHANT, number six on The Real Deal’s list of Top Residential Brokerages for 2022. 

In this episode, Hala and Ryan will discuss:

- His come-up story from struggling actor to real estate superstar

- The business opportunity COVID presented to him

- Why he wrote Brand It Like Serhant

- His three-step strategy for growing a brand from scratch

- Why it’s easier to get your name out there in 2024

- Feelings a good personal brand must evoke

- The three-step Serhant brand strategy system

- How to discover your core identity

- Why entrepreneurs must start building their brands today

- How to build your brand personality using power adjectives

- How to contextualize visual identity within your core identity

- The fears that prevent people from building their brands

- And other topics…

Ryan Serhant is a real estate broker, producer, and star of Bravo’s Million Dollar Listing New York, and its spin-off, Sell It Like Serhant. He is the founder and CEO of SERHANT, a real estate brokerage that combines media, entertainment, education, and technology. Known for its award-winning marketing content and PR campaigns, the company ranked number six on The Real Deal’s list of Top Residential Brokerages for 2022. Ryan is the bestselling author of three books, including his latest, Brand It Like Serhant: Stand Out From the Crowd, Build Your Following, and Earn More Money. Named “the most influential broker in the world with the most exposure,” he is an official contributor to Forbes and is often quoted in The New York Times, Wall Street Journal, and Wall Street Journal China.  

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