The Fantasy Writers' Toolshed Email Marketing for Writers and Authors In 2026
✍️ Access The Free Class Here: Email Marketing For Writers and Authors
Email marketing remains one of the most powerful tools available to writers and authors — and it’s about to change.
In this podcast episode, we break down how email marketing works for writers right now, and where it’s heading in 2026. Using real data, platform insights, and author-specific examples, we explore why email still outperforms social media, how writers use it to sell books and grow Patreon memberships, and what separates emails that get ignored from emails that drive real engagement.
We cover the fundamentals every writer needs to understand: choosing the right email platform, setting clear goals, building welcome sequences, improving open and click rates, and creating sustainable email routines. You’ll learn how subject lines, preview text, timing, frequency, and structure directly affect performance — and how to build genuine reader relationships rather than sending forgettable broadcasts.
Crucially, we also look ahead to email marketing trends in 2026, including:
- How inbox providers are prioritising engagement quality over volume
- Why generic drip sequences are losing effectiveness
- The rise of interactive emails, surveys, and community-driven content
- How AI is shaping email creation, analysis, and personalisation
- Why newsletters are becoming a primary publishing platform for writers
This episode isn’t about spam tactics or quick wins. It’s about future-proofing your email strategy, owning your audience, and using email as the central hub of your writing career — not just a promotional afterthought.
Ideal for:
- Writers and authors at any stage
- Indie authors selling ebooks, paperbacks, audiobooks, or subscriptions
- Creators who want clarity, consistency, and long-term audience control
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