#355: Mastering the Pitch: MedTech Innovations from Concept to Market

In this episode of the Global Medical Device Podcast, host Etienne Nichols dives into the art of pitching to medical device investors with Blythe Karow, COO at Neurogeneces. Blythe shares her wealth of experience, from her early days as a marketer to leading significant product launches and achieving FDA breakthrough designations. The conversation revolves around crafting compelling pitches, understanding investor expectations, and navigating the challenges of presenting complex medical technologies to diverse audiences.

Key Timestamps:

• [00:00:45] - Introduction to Blythe Karow and her background in MedTech.
• [00:03:22] - Insights into the dynamics of pitching to investors and adapting to different audiences.
• [00:10:15] - Discussion on the evolution of Blythe's pitching strategies over her career.
• [00:15:30] - Blythe's experience with gender dynamics in pitching and advice for female entrepreneurs.
• [00:20:45] - The importance of team presentation and handling expert critiques during pitches.
• [00:25:30] - Blythe's memorable pitch experiences and the impact of audience engagement.
• [00:30:00] - Tips for early-stage startups and resources for pitch preparation.
• [00:35:25] - Closing thoughts and where to connect with Blythe Karow.

Quotes:

• "You want to start with a problem, you want that problem to be in the voice of who would pay for it." - Blythe Karow
• "It's like dating, and you're going to find people you click with and people you don't click with." - Blythe Karow on finding the right investors.
• "Anyone can pitch. You just have to practice." - Blythe Karow

Takeaways:

Latest MedTech Trends:

1. The convergence of digital health and traditional medical devices.
2. The rising importance of FDA breakthrough designations for startups.
3. The shift towards patient-centered design in medical devices.

Practical Tips for Listeners:

1. Understand your audience before crafting your pitch.
2. Practice your pitch extensively to refine your message and delivery.
3. Build a cohesive team presentation to demonstrate unity and competence.

References:

• Neurogeneces, Blythe's current venture in brain health wellness.
• Evren Technologies pitch video
• Medtech Innovator
• Blythe Karow on LinkedIn
• Etienne Nichols LinkedIn
• Springboard Digital Health Innovation Program

Feedback and Future Topics:

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Sponsors:

This episode is brought to you by Greenlight Guru, a MedTech Suite designed to accelerate product development while ensuring regulatory compliance. Learn more at Greenlight Guru.