The Best One Yet 🥶 “Extreme Fear”— Bitcoin’s $92k Blizzard. Jeff Bezos un-retires. Meadow Lane’s Grocery Club. +Smell-vertising.
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Nov 18, 2025 Jeff Bezos is back in action with Project Prometheus, an AI startup aimed at revolutionizing space industry practices. Meanwhile, Bitcoin plummets 27% amid worries reflected in the Fear & Greed Index. The new luxury grocery store, Meadow Lane, attracts long lines with its high-priced offerings, creating a buzz before opening. Plus, 'smell-vertising' introduces a fresh twist to marketing, infusing scents into billboards. It's a whirlwind of innovation, strategy, and market insights!
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Scent Campaigns In Public Spaces
- Bath & Body Works diffused balsam tree scent through Grand Central and 76 tourist locations.
- Other examples include McDonald's fry-scent billboards and Rare Beauty scratch-and-sniff posters.
Smell‑vertising Creates Memory Hooks
- Brands now weaponize scent in public spaces to link memory and emotion with products.
- 'Story smelling' uses diffuse scents and scratch-and-sniff activations to drive brand recall.
Bitcoin's High-Beta Blizzard
- Bitcoin plunged 27% to $92,000 amid a broad market sell-off driven by rising fear.
- The Fear & Greed Index below 20 signals extreme fear and high beta amplification for crypto.