Adventures In Legal Tech

How to Increase Your Law Firm's Visibility Online with Melissa Levine-Piro

May 28, 2024

32:28

I spoke with an entrepreneurial attorney, who launched & grew a family law practice, in part by using social media.

Episode Highlights 07:30 - Starting a law firm in an underrepresented area. 09:50 - Husband and wife’s early law firm days. 13:40 - Transition to focusing on management and branding. 15:05 - The significance of rebranding to Hera Law Group. 17:30 - Involvement of the managing partner in strategic decisions. 19:20 - Utilizing TikTok for legal marketing. 21:40 - Social media presence and its impact on team bonding. 24:30 - Use of various social media platforms. 28:10 - The role of chamber of commerce and bar association membership in networking. 30:00 - Marketing strategy emphasizing community involvement. 35:00 - The importance of client management software. 37:45 - Legal marketing within ethical boundaries. 41:00 - Use of hardware and branded products for marketing. 44:45 - Combining personal and professional social media content.

Episode Resources