
Dive Club 🤿 Pranathi Peri - Designing v0 from Vercel
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Dec 27, 2024 Pranathi Peri, the Lead Designer of v0 at Vercel, shares her journey from tech engineer to design expert. She emphasizes the importance of taste and intuition in AI product design. Pranathi discusses innovative concepts like 'onboarding roulette' and her personal 3D experiments. She highlights collaboration with engineers and the dynamic evolution of AI-driven products at V0. The conversation reveals the transformative role of AI in enhancing traditional design processes, advocating for a balance between creativity and technology.
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Pranathi's Career Journey
- Pranathi Peri initially pursued computer science and interned at Facebook as a software engineer.
- After an impactful design experience on the Messenger Kids team, she explored product design at GitHub.
Hired for Potential
- Manuel, VP of Design at Vercel, hired Pranathi based on her potential, not just experience.
- Showcasing passion and connection to the problem can outweigh extensive experience in early career stages.
Feedback as a Superpower
- Asking for feedback can be challenging but is crucial for growth, especially early in your career.
- Develop the confidence to share work without expectations and treat any feedback as valuable input.



