The Journal. The Battle Within Meta Over Chatbot Safety
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May 27, 2025 
Jeff Horwitz, a keen observer of Meta's AI chatbot developments at the Wall Street Journal, dives into the tech giant's ambitious chatbot rollout. He discusses surprising capabilities, including graphic roleplay that raised safety alarms, particularly for young users. Internal debates at Meta reveal concerns about ethical boundaries and safety measures. With insights on using celebrity voices in chatbots, Horwitz highlights the tensions between innovation and responsibility, as the company navigates a complex landscape amidst growing scrutiny.
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Meta's Vision for Chatbots
- Meta is integrating AI chatbots as central social media participants, blurring lines with real people.
- CEO Zuckerberg aims for these chatbots to be as engaging and fast as possible, making them socially integral.
Zuckerberg's Push for AI Leadership
- Zuckerberg reprimanded senior product staff for playing it too safe on AI, citing missed chances with Snapchat and TikTok.
- He pushed aggressively to make Meta a leader in generative AI for social media rather than a follower.
Embrace Generative AI Quickly
- Companies should adopt a broad mandate to include generative AI as a core part of social media platforms.
- Avoid delays that can cause missed opportunities in new, transformative technology spaces.