The Story Meet the man selling ‘doom’ to Zuckerberg and the Tate brothers - the Long Weekend Story
Aug 25, 2025
Discover the intriguing world of luxury survival bunkers, designed for the wealthy fearing an impending apocalypse. The rise in demand showcases how global anxieties are shaping architecture. With unique designs and tailored marketing, these fortresses promise security amid chaos. Dive into the booming market for underground shelters and the extraordinary clients, including tech moguls and controversial figures, seeking refuge. It's a fascinating exploration of our society's response to fear and uncertainty.
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Hidden Luxury Bomb Shelter
- Ron Hubbard describes a Texas ranch with a hidden staircase leading to a 1,000-square-foot nuclear shelter.
- The bunker doubles as a luxury bachelor pad with movie projector, granite counters and neon-lit gun safe.
Crisis-Driven Business Growth
- Atlas Survival Shelters grew from hobbyist steel rooms into the largest dedicated fallout shelter plant.
- Global crises like COVID and wars drove spikes in demand and mainstreamed bunkers.
Zuckerberg's 'Storm Room'
- Hubbard says he designed a 2,000 sq ft shelter for Mark Zuckerberg in Hawaii and recommended concrete over steel.
- Zuckerberg later downplayed it as a storm room but the shelter has blast doors and filtration for nuclear fallout.