The Joe Pomp Show
Why Usher Is Doing The Super Bowl Halftime Show For Free
Feb 8, 2024
Exploring the business model of NFL's halftime show, discussing how artists leverage the attention, Usher's strategic album release, impact on artists' success, revenue, and business opportunities, insights into Super Bowl commercial costs, and Usher's potential benefits from the performance.
08:28
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Quick takeaways
- Artists leverage Super Bowl halftime show for business opportunities.
- NFL secures sponsorships for halftime shows; artists benefit from visibility.
Deep dives
The Business Model Behind NFL Super Bowl Halftime Show
The podcast delves into the economics of the NFL Super Bowl halftime show, highlighting how artists leverage the massive viewership into lucrative business opportunities. Artists like Usher strategically time album releases and concert tours around this event to capitalize on the exposure. The NFL secures sponsorships to fund the halftime show, with artists usually not being compensated for their performances, yet they benefit immensely from the unparalleled visibility.
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