Ecommerce Conversations Protein Bar Founder Thrives in a Crowded Field
Jan 24, 2025
Will Nitze, the Founder and CEO of IQBAR, shares insights from his journey of launching a plant-based, low-sugar protein bar. He emphasizes finding uncompetitive niches to thrive in a crowded market. Will discusses his experiences with capital raising, scaling revenue, and leveraging consumer feedback during product development. He also delves into efficient strategies for maintaining a lean team and the importance of wholesale partnerships. Lastly, he touches on the unique elements that distinguish his products while focusing on cognitive health.
AI Snips
Chapters
Transcript
Episode notes
Finding Uncompetitive Niches
- Competitive markets, like protein bars, have uncompetitive niches.
- Find these niches by breaking down broad categories into subcategories to identify underserved areas.
From Brain Food to Protein Bars
- Will Nitze's initial vision for IQBAR was simply brain food, starting with a successful $75,000 Kickstarter.
- Customer feedback led to crucial pivots, like adding protein and refining the focus on brain health.
Building a Lean Team
- Hire people you know and trust to build a lean, efficient team.
- Supplement your core team with specialized third-party agencies for tasks like marketing and sales.