Business Daily Business Daily meets: Ned Guinness
Dec 26, 2025
Ned Guinness, or Lord Iveagh, is the Fourth Earl of Iveagh and a member of the illustrious Guinness family. He shares his journey of managing family legacy while growing crops and brewing beer for his two pubs in rural England. Ned reflects on the pressure of family expectations and the rich history behind the Guinness brewery. He discusses innovation in the brewing industry, including non-alcoholic options, and emphasizes the importance of community values. His passion for the perfect pint and stewardship of the Elvedon estate shines through his stories.
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Childhood Visits To The Brewery
- Ned Guinness describes being brought into the brewery as a child and finding director's office visits dull and intimidating.
- His father discouraged the children from joining the business to avoid the pressures he experienced.
Using Primary Sources To Tell Family History
- Ned wrote a family history using primary sources to contextualise ancestors' lives in Ireland's past.
- He wanted to correct possible dramatizations from the Netflix series with archival research.
Practical Reform Over Revolution
- The Guinness family sought incremental reform rather than wholesale revolution during Irish political upheaval.
- They tried to protect interests by changing laws from within existing structures.