You Better You Bet: How big data is yielding big payback for property owners
Feb 26, 2024
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Explore how data analytics is revolutionizing property management, helping owners attract tenants and achieve sustainability goals. Learn about CBRE's partnership with Deepki and the importance of meeting sustainability objectives to enhance asset value amidst growing regulations.
Standardized property management data enhances transparency for investors.
Deepki-CBRE partnership supports sustainability goals to strengthen asset value.
Deep dives
The Role of Data in Property Management
Collecting and analyzing data have become crucial for property managers to adapt to changing workplace behaviors, community standards, and building regulations worldwide. Vincent Bryant, the CEO of D-Key, a global data intelligence leader, emphasizes how data collection informs decisions on property investment and optimization. Partnering with CBRE, they focus on using data to drive positive impacts on the community and the environment, enhancing real estate performance through insightful analysis.
DeepKey's Competitive Advantage and Market Position
DeepKey distinguishes itself from competitors by combining technology and advisory services to deliver scalable and impactful solutions for real estate actors. With over 200 competitors worldwide, DeepKey's focus on technology, advisory capabilities, and in-house data collection sets it apart in the market. The company leverages its experience in European markets and a self-service platform to provide comprehensive data-driven insights for real estate investments and decision-making.
Strategic Partnership between CBRE and DeepKey
CBRE's partnership with DeepKey involves deploying the DeepKey Ready tool globally to enhance sustainability data intelligence across markets. They also serve as a reseller of DeepKey, integrating sustainability data collection into their services. Additionally, CBRE has made a strategic investment in DeepKey to influence product development and offer enhanced sustainability solutions to clients, showcasing a commitment to driving value and performance in property management.
Driving Sustainability Through Data and Collaboration
The collaboration between CBRE and DeepKey aims to link sustainability metrics with financial assessments to benefit landlords and investors. By integrating diverse data sets, including commercial, operational, and sustainability data, landlords can gain valuable insights into portfolio performance. The focus on data aggregation and analysis enables landlords to make informed decisions tailored to their unique priorities, optimizing asset performance and driving sustainable outcomes.
Deepki CEO Vincent Bryant and CBRE’s Emma Buckland share insights on how data analytics helps property owners attract tenants, meet sustainability goals and enhance asset values.
Insights to Share:
Property management data has become much more standardized and transparent in the last ten years.
CBRE’s strategic partnership with Deepki helps property management teams support investors’ sustainability goals.
Meeting sustainability objectives can strengthen asset value and is strategically smart amid the growth of regulations.
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