Indian Business Podcast India's Golden Moment 100x GLOBAL Brand Playbook Ex-Myntra CEO Shares His Secrets
21 snips
Nov 23, 2025 
Ananth Narayanan, Founder & CEO of BRND.ME and former CEO of Myntra, shares his journey from McKinsey to creating successful consumer brands. He reveals how to dominate niche markets by focusing on deep consumer insights and leveraging data. Ananth discusses the future of ingredient-led brands and the untapped potential of India's perfume market. He emphasizes the importance of the right early hires and the biggest mistakes founders should avoid, making this a must-listen for aspiring entrepreneurs looking to build global brands.
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India Can Build Global Consumer Giants
- India has manufacturing, design and tech but lacked ambition and distribution to produce global consumer giants.
- Digital data and cheap distribution now make building global brands from India feasible.
Start Small, Dominate, Then Expand Globally
- Pick under‑competed niche categories to improve unit economics and brand focus.
- Dominate the niche, then expand adjacently and into global markets to scale to ₹1,000 crore.
Use Search Growth To Spot White Spaces
- Rapidly growing search terms reveal emerging category opportunities.
- Monitor monthly search-query growth to spot 25%+ month‑on‑month trends.