Authentic Connections and Building Community on LinkedIn with Laurie Macpherson [Ep 54]

Laurie, a career wing woman, shares her experience using LinkedIn to promote her business and build a supportive community. She started using LinkedIn in 2018 and found that her clients were active on the platform. She emphasizes the importance of being authentic and engaging with others on LinkedIn. Laurie recommends posting three to five times a week, with a mix of personal and business-related content. She also suggests engaging with other people's posts and using the search bar to find and connect with like-minded individuals. When it comes to sales content, she advises finding a balance between personal and promotional posts. Laurie Macpherson shares her approach to LinkedIn content creation and building a community. She emphasizes the importance of knowing your target audience and embodying your authentic self in your content. Laurie recommends focusing on quality over quantity and using personal stories and testimonials to build credibility. She also discusses the use of features on LinkedIn, such as articles and premium features, and shares her favorite system, Trello, for managing clients and content. Laurie's main takeaway is to post good content, connect with people, and not worry too much about the rest.

Takeaways: 

• LinkedIn is a valuable platform for business owners to promote their work and build a community.
• Authenticity and engagement are key to success on LinkedIn.
• Posting three to five times a week with a mix of personal and business-related content is recommended.
• Engaging with other people's posts and connecting with like-minded individuals is important for networking on LinkedIn.
• Finding a balance between personal and promotional posts is crucial for effective sales content. Know your target audience and embody your authentic self in your content.
• Focus on quality over quantity and use personal stories and testimonials to build credibility.
• Utilize features on LinkedIn, such as articles and premium features, strategically.
• Use a system like Trello to manage clients and content effectively.
• Post good content, connect with people, and don't worry too much about the rest.

More about Laurie Macpherson:

Laurie is a career wing woman who helps smart women to find the role that they love at the salary that they deserve. Since 2019, she has helped hundreds of women to find jobs that suited their lifestyle, paid them well and fitted with their purpose. To promote her work she started using LinkedIn back in 2018 and has built up a fun, friendly and supportive community on there (yes, really!) She now teaches others to do the same too to help them to connect with their ideal clients and partners.

Connect with Laurie Macpherson:

• Website: https://www.lauriemacpherson.com/
• Instagram: _laurie_macpherson
• LinkedIn: www.linkedin.com/in/lauriemac

Resources from this episode:

https://go.lauriemacpherson.com/SignupforLinkedIntipsandprompts

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