Round Table China The dorm room influencer dilemma
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Nov 17, 2025 Explore the vibrant world of student WeMedia creators thriving from their dorm rooms! Discover how they juggle academic demands with the pursuit of digital fame on platforms like Xiaohongshu and Douyin. Delve into the content they produce, from daily vlogs to canteen reviews, and the ethical dilemmas of filming in shared spaces. Learn how this new trend impacts their studies and well-being. Finally, contemplate whether universities can support these influencers while preserving their authenticity.
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Campus We‑Media Is Career‑Relevant
- Campus 'we-media' has shifted from pastime to a major part of student life and career planning.
- Many students run accounts on Xiaohongshu and view content creation as skill-building for future jobs.
Authentic Campus Content Has Dual Value
- Student creators post everyday campus life, niche hobbies, and dorm routines that resonate with peers.
- Such content both informs current students and markets campus life to prospective applicants.
Dorm Filming Creates Privacy Tension
- Filming in dorms and shared spaces raises consent and privacy concerns among roommates and peers.
- Even legal public filming can still feel intrusive to those unexpectedly captured on camera.