This is the third episode in our CEO Series, in which we will be deep diving into what it takes to be a CEO.

Deborah Cadman OBE is the current CEO of Birmingham City Council, Deborah has worked in public services for over 30 years and was appointed OBE for her services to local government. In this episode they discuss how crucial mentorship and building a supportive community is. Deborah shares the importance of walking in the shoes of others to understand how you can be a better leader. Leadership is a theme covered throughout the episode as Deborah discusses her key principles and how she utilises them in her personal and professional life: bravery, curiosity and truth.

She reflects on her moral purpose, why issues need to be dealt with from a long term outlook and how crucial perspective is…

Thank you to PwC for sponsoring this special CEO Series. PwC’s purpose is to build trust and solve important problems, and their global strategy - The New Equation - is bringing this to life for their clients, people and society. By combining technology with human ingenuity, passion and experience, PwC works with organisations to deliver more intelligent, sustained outcomes.

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