The Truth in Ten S03 E02: RULE #1
Sep 17, 2025
Great stories are all about evoking feelings that lead to action. Rule #1 emphasizes how emotions drive decisions, supported by insights from Kevin Roberts' LoveMarks. The discussion highlights the importance of emotional intelligence for storytellers, with references to literature like Dean Burnett's 'Emotional Ignorance'. Al Gore’s metrics for impactful speeches and Noel Gallagher’s thoughts on emotional resonance further illustrate storytelling's powerful effect. The key takeaway? Learn to craft stories that inspire action through emotion.
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Make Stories Drive Action
- Make an audience feel something so they act on it.
- Aim for stories that drive action, not just entertainment.
LoveMarks Sparked A Career Shift
- Jeremy recounts reading Kevin Roberts' LoveMarks and how it reshaped his career direction.
- That single book sparked his ambition to work with brands and tell stories that matter.
A 3 A.M. Conversation Changed Everything
- Jeremy describes a late-night conversation with designer Peter Saville that led him to start an agency.
- He made the decision at 3 a.m. and launched the next day, beginning his bumpy but rewarding career.
