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TechCrunch Daily Crunch
YouTube gets a new AI song remix feature
Nov 14, 2024
YouTube has launched a groundbreaking AI feature for creators to remix songs, revolutionizing content creation. Amazon is entering the discount retail space with the 'Amazon Haul' store, targeting Gen Z shoppers. Spotify is upping the ante by paying video podcast hosts based on performance, enhancing user engagement. The digital landscape is rapidly changing with emerging features and new startup funding, including innovations in cinematic AI and coaching platforms.
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Quick takeaways
- Amazon Haul is a new storefront targeting budget-conscious consumers with a grid design that obscures product details until clicked.
- Spotify is motivating podcast hosts to produce video content through viewer engagement incentives, aiming to compete with YouTube's ad revenue model.
Deep dives
Amazon's New Discounted Storefront
Amazon has introduced a discounted storefront called Amazon Haul, targeting value-conscious consumers. This platform features mass-produced items primarily shipping from China, akin to Timu and Shein, which remain popular among Gen Z despite their controversies. The design of Amazon Haul diverges from traditional Amazon layouts, using a grid format that hides key information like shipping times and star ratings until an item is clicked. This move marks a significant shift for Amazon as it seeks to compete in a market focused on budget deals rather than rapid delivery.
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