The Press Box

The Dallas Cowboys, the Netflix Doc, and Jerry Jones With Ed Werder

11 snips
Aug 21, 2025
Ed Werder, a veteran reporter who covered the Cowboys in the ’90s for ESPN and the Dallas Morning News, shares fascinating insights into the competitive landscape of the Cowboys' beat. He reflects on unforgettable moments, including interactions with legends like Charles Haley and Michael Irvin. The discussion includes the evolution of sports media, the impact of the Cowboys' branding, and how Jerry Jones navigated relationships with reporters. Nostalgia for the '90s era shines through as they recount memorable Super Bowl victories and behind-the-scenes stories.
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INSIGHT

Documentary's Power Is Personality And Story

  • Netflix's Cowboys documentary surprised critics by combining huge personalities and abundant storylines into a compelling narrative.
  • Brian Curtis and Joel Anderson say the doc's directness and access elevate it above many sports series.
INSIGHT

Why The Cowboys Make Great Stories

  • The Cowboys' 1990s era had an unusually deep bench of high-profile figures, which fuels lasting fascination.
  • Joel Anderson argues the abundance of characters makes the story richer than other team docs.
INSIGHT

Scarcity Made The Team Feel Bigger

  • The 1990s media environment amplified team mystique because coverage was scarce and appointment-based.
  • Bryan Curtis notes modern saturation dilutes authority and makes sports feel less momentous.
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