TechCrunch Daily Crunch X usage is down and competition is growing
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Jul 11, 2025 User engagement on a major social platform is dwindling as new competitors like Threads emerge. Amidst this, a former CEO's exit raises eyebrows about the future direction. Meanwhile, Cameo attempts a comeback with a birthday reminder app called Candl, though it's received mixed reviews. In tech developments, Nvidia is gearing up to release an AI chip tailored for the Chinese market, aiming to navigate US export challenges and regain its footing in a competitive landscape.
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X's Shrinking Yet Dominant User Base
- X's daily active users declined by about 10% year over year despite being much larger than competitors.
- Threads and BlueSky are growing fast, threatening X's dominance in social networking.
Cameo's New Birthday App Candle
- Cameo is trying to pivot from its declining valuation by launching a birthday reminder app called Candle.
- Candle includes features like syncing contacts, sharing birthdays, astrology compatibility, and an AI gift suggestion plan.
NVIDIA's China-Specific AI Chip
- NVIDIA plans to release a specialized AI chip for the Chinese market despite US export controls.
- The chip will omit features restricted under export rules, signaling NVIDIA’s intent to maintain a presence in China’s AI sector.