Buying Online Businesses Podcast [Case Study] Core Algorithm Update Recovery To 55% Growth In Organic Traffic
Core algorithm updates can significantly affect your online business, particularly when you're not following SEO best practices. These updates are typically intended to penalize spammy websites attempting to manipulate the system, but they can inadvertently affect genuine sites that may have issues such as technical errors or toxic backlink profiles.
In today’s special episode, Jaryd Krause and Rad Paluszak will show you how they do Core Algorithm Update Recovery!
Rad is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal.
Jaryd and Rad have discussed numerous topics, such as SEO attacks and Google penalties. How did they audit the site, what tools did they use, and how can you do the same? Why did they add another version of the site in another language, and how did that increase traffic right away (faster than we expected)?
They also talked about adding monetization to the site and the results of the traffic and revenue increases.
Is your site suffering from algorithm updates? Good news: it’s recoverable! Tune in and watch this video to find out how!
Episode Highlights
09:42 Case study presentation
16:15 Understanding the website is crucial
21:16 SEO Audit, Strategy, and Implementation
33:00 What is a negative SEO attack?
44:55 Google core algorithm updates
53:15 Growth plan for the site
55:00 Improving the site’s monetization
1:01:25 Results and summary
Key Takeaways
➥ Rad emphasizes the importance of starting with an audit when working on any website, regardless of its size or type. He explains that understanding a website is crucial before attempting to improve it and mentions that the audit process varies in duration based on the website's size and complexity.
➥ Rad shared his preferred tool for SEO audits, Site Bulb, which provides visually appealing audit scores and comprehensive reports. He explains that even those with limited technical knowledge can use Site Bulb to generate reports for web developers to act upon.
➥ During the SEO audit, Rad Paluszak and Jaryd Krause conducted a Google Search Console review and identified a significant issue with indexation. They found that Google had labeled 758 pages as "crawled—currently not indexed," indicating indexing problems. This issue was attributed to the site's site structure, where over 500 blog posts were confined to only five or six categories. To improve indexation, they introduced 20 additional categories, optimizing the site's structure and facilitating more efficient crawling and indexing by Google. They emphasized the importance of optimizing site structure for effective crawling and ranking.
About The Guest
Rad Paluszak is a web developer and software architect with 20 years’ experience. He has been a technical mastermind in the SEO industry since 2010 and now heads up our BOB SEO team with another partner, Rafal.
Rad's specializations include international and technical SEO, machine learning and understanding, as well as looking at SEO from business and management perspectives.
Connect with Rad Paluszak
➥ Full Article - 373% Revenue Growth https://buyingonlinebusinesses.com/algorithmic-penalty-recovery/
➥ Podcast Episode 220 with Rad - https://buyingonlinebusinesses.com/category/grow-your-online-business-through-seo/page/2/
➥ SEO Strategy Blueprint - https://buyingonlinebusinesses.com/i-bought-a-website-now-what/
Resource Links
➥ BOB SEO Service - https://buyingonlinebusinesses.com/seo-services/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Neuron Writer (SEO tool for content writing) - https://bit.ly/3EleDaS
➥ Semrush (SEO tool) - https://bit.ly/3lINGaV
➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD
➥ Site Bulb - https://sitebulb.com/
➥ Horseman - https://gethorseman.app/
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.