“That is no life for these birds and it is definitely not what the consumer is thinking or assuming. When they see these nice labels and they think, ‘oh, I'm paying so much more for this, that change must be going for the animals, right?’ No, it's lining the pockets and it's keeping that status quo of that factory farm going.” Amber Canavan
Most of us want to make choices that are kinder—to animals, to the planet, to ourselves. But in today’s food system, kindness is often buried under labels like “cage free,” “humane certified,” or even “climate-friendly beef.” These terms are designed to make us feel good, but as PETA’s Amber Canavan reveals, they hide the same suffering and environmental destruction. For more than a decade, Amber has led campaigns that expose this “humane washing” and push companies—from Starbucks to Whole Foods—to do better.
This conversation is about pulling back the curtain on the myths we’ve been sold, and about the power each of us has to choose differently. One of the simplest, most impactful ways to take action is with what’s on our plate. That’s why, this October, we’re inviting you to join Species Unite’s Plant-Powered Challenge—a 30-day adventure to try delicious, cruelty-free food, reduce your climate footprint, and stand with the animals.
Because real change doesn’t come from labels. It comes from us.