Elevate Classics: Robert Cialdini, The Godfather of Influence

Robert Cialdini⁠ is one of the world's leading experts on influence and persuasion. He is an award-winning behavioral scientist and the president and CEO of ⁠Influence at Work⁠. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and a New York Times bestselling author who has sold 7 million books in 44 languages in his career. He is frequently referred to as the “Godfather of Influence,” and coaches clients such as Google, Microsoft, Cisco and Coca Cola.

In this classic episode, Cialdini joined host Robert Glazer on ⁠the Elevate Podcast⁠ to talk about influence in leadership and much more.

This episode of the Elevate Podcast is sponsored by:

• Shopify: ⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠
• Indeed: ⁠⁠indeed.com/elevate⁠⁠
• Framer: ⁠⁠framer.com⁠⁠
• BambooHR: ⁠⁠⁠⁠⁠⁠⁠bamboohr.com/freedemo⁠⁠
• IDEO U: ⁠⁠ideou.com/elevate⁠

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