During the last few years, retailers and brands have invested heavily in people, process, and technology to create new digitally-led experiences for consumers to discover, buy, and get their purchases. This innovation has put pressure on the retailer P&L, which is naturally having a downstream impact on yours. This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the Digital Shelf Playbook series from the DSI, and our special guest, Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr.
Together, in this second episode of their P&Ls Under Pressure Series they dive into the retailer P&L and talk through some trends and strategies to understand your most important customers’ financial priorities, and their impact on yours.
Unpacking the Digital Shelf