Inside the Playbook: Chris Taylor on How Artist Managers Are Gaining More Power Than Record Labels

Chris Taylor knows the role of the music manager has changed forever.

In this clip of The Manager’s Playbook, he shares why he launched a management company in 2024 and how managers today are building infrastructure, owning assets, and playing a bigger role than ever in an artist’s career.

From navigating platforms like Spotify and TikTok to building specialized teams, Chris unpacks the power shift from labels to management, the strategic value of market share, and why touring and digital marketing still drive lasting success.

He also reflects on the evolving impact of press, the continued role of radio, and why the best managers see themselves as partners, building empires alongside their artists.

This is a conversation about leverage, longevity, and leading from the front.

A conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/2m8tNzMZHx1LpZtC0i9eNh?si=5XO54H5nQmiRzPOCW06jZw

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook