On today’s episode we talked with Eric Scouten, Senior Engineering Manager at Adobe, who has been working for the last four years on solving content authenticity. What does that mean? We’ll get into it in the episode, but suffice it to say that it’s an effort to bring trust to content online.

Was the pope really photographed in that puffy jacket? Was the photo of a war zone really taken this week, or is that from several years ago? And we’ll get into how to identify the identity of the individual or business behind the content, in a privacy-preserving way.

We talk about adoption of the C2PA standard, how the content authenticity initiative recruited so many of the most influential tech and media platforms, and how Adobe built the conviction to ship the first versions into production despite a cold start problem.

We also talk about the user experience of content authenticity, both from the creator side and consumer side, and some thornier issues including potential for censorship and deceit.

This is a fascinating episode into an emerging standard that I believe will be an important part of all our lives over the coming years, and example of incredible innovation coming from a large technology company.

You can learn more about the Content Authenticity Alliance at https://contentauthenticity.org/ and you can find more about the C2PA standard at https://c2pa.org/

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