The PR Breakdown with Molly McPherson Behind the Scenes of Greg Floyd’s Interview: Son Admits Killing Parents on Camera
This episode of The PR Breakdown examines a viral crime case out of Albany, New York, that drew national attention when a suspect confessed on camera to killing and burying his parents. Guest Greg Floyd, veteran journalist and anchor, recounts how the investigation evolved from a financial-crimes lead into a homicide revelation, and reflects on the ethics, accountability, and human weight behind the interview.
In this episode:
- How the case surfaced and escalated from a backyard dig to a double homicide
- The email that led to an on-camera interview and an unexpected confession
- Techniques for guiding high-stakes interviews without sensationalism
Watch/Read:
- Watch the Molly McPherson and Greg Floyd conversation on YouTube.
- Interviews and coverage on CBS 6 Albany’s YouTube and website
- Full video: Man confesses to killing his parents during news interview, arrested in front of station
- Full video: Lorenz Kraus speaks from jail after confession to parents' murder
Live & Archive:
- Substack Live: Friday, Oct 3 at 12:45pm ET — Greg Floyd joins for an extended Q&A.
- Substack members will have access to the archived live conversation after the event.
Content note: This episode discusses homicide and may be distressing for some listeners.
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