#265: Connor Lim, International Dance League (IDL) - Investing in Sports & Media

Connor Lim is the Founder of the International Dance League (IDL), a first-of-its-kind professional league redefining the global dance industry. Growing up in Queens, New York as a professional dancer, Connor experienced firsthand both the artistry and challenges of the dance community—a foundation that now fuels his mission to create new opportunities for dancers worldwide.

Before launching IDL, Connor co-founded and served as President of STEEZY, the leading digital platform for dance education. Over more than a decade, he scaled STEEZY into an internationally recognized brand with millions of users across 100+ countries. By partnering with top choreographers and building a global community, Connor helped shape STEEZY into the premier destination for online dance learning and a cultural force that continues to influence dancers everywhere.

With IDL, Connor is pioneering a global league modeled after Formula 1—blending elite competition with entertainment and fan engagement. Following its 2025 launch in Los Angeles, the league will expand to six countries in 2026, creating a professional structure that elevates dance to the global stage and provides sustainable career pathways for dancers. His story is one of innovation, culture, and vision—bringing artistry and athleticism together in an entirely new way.

Podcast Chapters:

02:41 The Vision Behind IDL and Dance as a Sport

05:38 Global Expansion and the Dance Landscape

08:34 Business Model and Funding Strategies

11:09 Creating a Pathway for Dancers

13:56 Current Competition Landscape in Dance

16:48 Audience Engagement and Demographics

19:35 Future Plans and Trends in Dance

22:36 Conclusion and Call to Action