The Hidden Formula Amazon Sellers Use to Crush It on Shopify with Andrew Maffettone

Jun 24, 2025

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Andrew is a seasoned e-commerce marketing expert with over 15 years of experience and the Founder & CEO of BlueTuskr, a full-service agency dedicated to scaling e-commerce brands. As the host of The E-Comm Show podcast and a member of Amazon’s Buy with Prime Advisory Board, he stays at the forefront of omnichannel marketing innovation. Frustrated by the inefficiencies of siloed agencies and disjointed marketing efforts, Andrew built BlueTuskr to provide brands with a seamless, omnichannel approach that drives real growth.

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> Here’s a glimpse of what you would learn….

Strategies for scaling e-commerce brands beyond Amazon.
Importance of diversifying sales channels for e-commerce success.
Framework for testing and establishing direct-to-consumer (DTC) platforms.
Role of advertising on platforms like Meta and Google in driving traffic.
Significance of data collection and analysis for marketing effectiveness.
Creative marketing strategies, including user-generated content (UGC).
Building a dedicated sales funnel for top-selling products.
Leveraging emerging platforms like TikTok Shop for marketing.
Understanding domain and page authority for SEO optimization.
The impact of customer data on business valuations and long-term growth.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Andrew Maff, founder and CEO of Blue Tuskr, to discuss scaling e-commerce brands beyond Amazon. Andrew shares his extensive experience, emphasizing the importance of diversifying sales channels to mitigate risks and increase profitability. He outlines a practical framework for transitioning to direct-to-consumer (DTC) platforms, starting with small tests and leveraging Amazon traffic. Key strategies include optimizing for SEO, using creative marketing assets, and exploring platforms like TikTok. Andrew also highlights the financial benefits of diversification, such as higher valuations during exits. This episode offers actionable insights for scaling e-commerce brands effectively.

Here are the 3 action items that Josh identified from this episode:

Focus on Creative: Prioritize creating engaging content by collaborating with creators and micro-influencers.
Test and Learn: Use successful UGC in ads to gauge the potential for growth outside of Amazon, directing traffic to Amazon using brand attribution links.
Start Simple: Create a dedicated sales funnel for your best-selling item and explore upselling and membership opportunities.

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Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

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Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrew Maff and he is going to be talking about how to scale your brand off of Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in inv...