HYPER LOCAL - the Ultimate Strategy for Estate Agency - Ep. 2167

Why Hyper local is the Ultimate Strategy for Estate Agents – Especially for the Self-Employed! If you're an estate agent looking to make a name for yourself in today's competitive market, the hyper local approach might be exactly what you need. Join me, Christopher Watkin, and Steph Walker, co-founder of The Agency UK, as we dive into why focusing on a small, well-defined geographical area can be the key to your success—whether you're self-employed or running a small independent agency. In this episode, we'll cover: - Why hyper local is the best strategy for estate agents, particularly for self-employed professionals. - How to focus on smaller, more manageable areas like housing estates or villages, instead of going after a massive patch. - Social media tips to help you become the local hero—using Facebook groups, Nextdoor, and video content to build trust and visibility. - Smart ways to use data from sites like Home.co.uk to keep your audience engaged and informed. Steph shares her invaluable insights on how a focused approach can lead to greater success, giving you more control over your time and business. Want to learn how to stand out in your community? Listen to this episode now, and discover how to build strong local connections that’ll set you apart from the competition.