60 / Define Your Brand With Innovative UX Design

As product people, how do we know when the time is right to “color outside the lines”? In this episode of the Product Momentum Podcast, award-winning product designer and strategist Bill Flora joins Sean and ITX’s Mike Thone (a designer/disruptor in his own right) to chip away at the question. 

Maybe experiment with a new design approach or re-create some of the early Wild West days when design standards were the exception, not the rule. After all, isn’t that a fundamental piece of the innovation puzzle – standing convention on its head by doing something that hasn’t been done before?

“I always feel like it’s our job to push,” Bill explains. “There are so many opportunities to innovate. But I also think there are areas where we can innovate within established patterns. You know, ‘let’s not try and reinvent here.’ At the end of the day, our job is to make sure our customers are happy.”

Bill’s resume includes stints with Microsoft, Nike, MasterCard, and NASA. And he is currently the Chief Creative Officer at Blink, a user experience consulting and usability research firm. So if you’re keen on defining your brand through UX design and collaboration, Bill shares some key insights throughout the pod. He also defines design language and explains the key role it plays in boosting company culture and user experiences.

Listen to hear more from Bill Flora, including –

• Enhancing wonder and discovery through communication and design at NASA
• Scrollytelling, the art of creating interactive experiences using content in multiple media to make stories come to life
• Setting priorities as a designer, making time for things that fit in your vision

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