70. An inside look at my business strategy, marketing strategy, and marketing plan

I was recently asked how I am able to find clients for all my different services. 

So, I thought I'd break down my business strategy, marketing strategy, and marketing plan to help you get the full picture in case it helps you get clarity.

Currently, I have:

• 8 x 1:1 advisory clients
• 1 x 4 members group coaching clients 
• 40+ people in a memberrship program
• This community which is in it's infancy
• I do occasional workshops/training programs
• I sell (very few) info products 
• Some lingering website maintenance and hosting work from past life

With total revenue around US$25k/month including the web stuff (to give you context and full transparency).
 

In this episode, I'll break down how I look at:

1. My overarching business strategy
2. My current marketing strategy (for my specialized business)
3. My current marketing plan (at a high-level)

The key to a good marketing strategy is having a good business strategy. 

And the best business strategy is to be specialized if you're a consultant—even if, like me, you keep a general website for those random opportunities outside of your specialization.

Does this resonate with you? Do you have a different approach? I'd love to hear it! 

Leave a comment in the community for this episode: https://society.mindshare.fm/c/mentorship/70-an-inside-look-at-my-business-strategy-marketing-strategy-and-marketing-plan

—kevin