In this episode, Fiona introduces the Ansoff Matrix framework. She also talks about how this framework can guide both product-based and service-based businesses. Tune in!
You'll Learn How To:
- Considerations for business growth and Expansion using the Ansoff Matrix
- Importance of strong market penetration before venturing into new markets
- Encouragement to explore and utilize the Ansoff Matrix
- Detailed exploration of each quadrant's
- Utilizing the Ansoff Matrix to guide decision-making
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