Discover how Japan's businesses have continued to survive for ages despite frequent disasters. Explore their resilience and longevity, government support, and long-term sustainability strategies. Learn how investing in community rebuilding helps businesses thrive even after a disaster.
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Quick takeaways
Japan's resilience in the face of frequent disasters can be attributed to Abenomics and their investments in disaster prevention measures and early warning systems.
Japanese businesses prioritize long-term sustainability, core offerings, and community rebuilding during turbulent times, exemplifying exceptional longevity and resilience.
Deep dives
Japan's ability to bounce back from disasters
Despite being a seismically active country with frequent earthquakes, Japan's economy has consistently bounced back from disasters. This resilience can be attributed to Abenomics, which implemented fiscal policy, monetary policy, and structural reforms to stimulate growth. Additionally, Japan has heavily invested in disaster prevention measures and early warning systems, spending billions every year. The government provides tax measures and incentives to support businesses in disaster-affected areas, encouraging them to rebuild and invest. Furthermore, Japanese businesses prioritize long-term sustainability over short-term profits, focusing on their core offerings and investing in community rebuilding during turbulent times.
Longevity and community support of Japanese businesses
Japanese businesses exhibit exceptional longevity, with over 52,000 companies being over a century old. These businesses prioritize serving their core customers and maintaining long-term sustainability over pursuing quick profits. When disasters strike, these companies easily rebuild their operations. Japanese businesses also actively support their communities during crises, going beyond profitability concerns. Examples include Lawson, a convenience store chain that delivered meals to disaster victims in 2011, and Yakult and Uniqlo providing assistance. Such community support creates a lasting positive impression on customers and contributes to the resilience of Japanese businesses in the face of disasters.