
 Pear Healthcare Playbook
 Lessons from Sam Holliday, CEO and Co-Founder of Oshi Health, on Building a Virtual GI Center of Excellence
 Apr 1, 2025 
 Sam Holliday, CEO and Co-Founder of Oshi Health, is redefining gastrointestinal care through his innovative virtual GI center. He discusses the integration of multidisciplinary teams and evidence-based practices to enhance patient outcomes. Sam highlights the importance of holistic health approaches, addressing the gut-brain connection, and mental health in treatment. He also shares insights on tackling workforce shortages in gastroenterology and the strategic funding that fueled Oshi's growth, all while ensuring accessible, high-quality care for patients. 
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Mom's GI Care Experience
- Sam Holliday shares his mom's journey with GI conditions and her struggles with traditional care.
 - She ended up in the ER with costly tests but no clear diagnosis or support for IBS, highlighting care gaps.
 
Care Reimbursement Limits Integration
- Multidisciplinary GI care with dietitians and psychologists improves outcomes and lowers costs.
 - Insurance reimbursement models have historically hindered scaling this integrated approach in the US.
 
Validate with Clinical Trials
- Use clinical trials with health plans to prove cost savings and clinical impact.
 - Demonstrating strong ROI helps secure payer interest and coverage for new care models.
 

