In this episode, Shopify's Patrick Millegan breaks down how the new customer accounts can drive real revenue - not just manage orders. Learn tactical tips for using this often-overlooked tool to boost retention, increase AOV, and create personalized experiences that actually convert. Plus, hear the inside story of how Shopify is making customer accounts a genuine growth lever for merchants.

Read the Boring Edition from Shopify.

Timestamps
(00:40) Episode intro and Patrick's background
(03:48) What are customer accounts and why do they matter
(06:00) Using customer accounts as a marketing lever
(10:01) Examples from brands using customer accounts
(17:41) How to edit customer accounts
(20:43) Data insights on logged-in customers
(22:30) Closing thoughts and getting in touch

Patrick's Notes
Connect on LinkedIn, X, or Bluesky
Patrick's Business: Keap Athletics
Merchant Example: Homage

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