Gigi Goldman launched Kopari as a DTC brand in 2015 with a collection of beauty, body and skin products all made from their hero ingredient - coconut. In 5 short years they’ve gone into 2000 retailers worldwide, raised 20 million+ dollars in funding including profile celebrities like Mila Kunis, Ashton Kutcher and Karlie Kloss, and have expanded their product range into sexual wellness and CBD.
In this episode we cover; the hustle from the early days and the strategies that they used to acquire new customers at scale, how they approach influencer marketing and Gigi’s top piece of advice for women who have a big idea.
LINKS WE MENTION:
Kopari's Website
Kopari's Instagram
Gigi's Instagram
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Female Startup Club