Not Your Average Online Marketing Podcast

092. Our Core Ads Strategy for 2025

Apr 3, 2025

Discover a revolutionary approach to Facebook and Instagram ads that prioritizes long-term growth over quick returns. The discussion reveals a four-part framework designed for sustainable success during a 'trust recession.' Learn how daily ad spending will scale effectively while building audience trust through engaging content before sales pitches. The concept of compounding success is highlighted, alongside strategies for balancing evergreen funnels with live promotions, ensuring consistent cash flow and maximizing ROI quarter after quarter.

23:18

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Quick takeaways

The podcast emphasizes the need to transition from quick ROI strategies to a sustainable growth approach centered on building customer trust.

It details a four-part advertising framework that incorporates constant list-building and engaging content to foster long-term relationships with potential customers.

Deep dives

Transitioning Advertising Strategies

The advertising landscape has shifted significantly, especially following the pandemic, which created a surge in online business activity. Traditional quick cash strategies aimed at immediate returns on ad spend are becoming less effective as consumers demonstrate increased skepticism towards products. This trust recession necessitates a shift towards building relationships with potential customers rather than expecting immediate sales on first contact. Therefore, focusing on long-term list building and nurturing relationships with consistent messaging and value delivery has become essential for successful advertising.

Transforming Advertising Strategy for Long-Term Success

19min

Compounding Success: A Quarterly Advertising Strategy

4min

In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession."

I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI.

Discover my four-part advertising framework that's built for sustainable growth (not just quick ROI)
Learn why I'm spending $150-$200 daily on list-building ads and how I plan to scale to $500/day
See how I'm strategically layering content engagement ads to build trust before making offers
Understand the "compounding phenomenon" that makes each launch bigger than the last
Find out how I balance evergreen funnels with quarterly live promotions for consistent cash flow

If you're frustrated with diminishing ad results or tired of launch strategies that worked in the past but fall flat today, this episode gives you a practical framework for 2025's advertising landscape.

Listen now to shift your perspective from short-term ROI to sustainable growth that compounds quarter after quarter!

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