Not Your Average Online Marketing Podcast
092. Our Core Ads Strategy for 2025
Apr 3, 2025
Discover a revolutionary approach to Facebook and Instagram ads that prioritizes long-term growth over quick returns. The discussion reveals a four-part framework designed for sustainable success during a 'trust recession.' Learn how daily ad spending will scale effectively while building audience trust through engaging content before sales pitches. The concept of compounding success is highlighted, alongside strategies for balancing evergreen funnels with live promotions, ensuring consistent cash flow and maximizing ROI quarter after quarter.
23:15
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Quick takeaways
- The podcast emphasizes the need to transition from quick ROI strategies to a sustainable growth approach centered on building customer trust.
- It details a four-part advertising framework that incorporates constant list-building and engaging content to foster long-term relationships with potential customers.
Deep dives
Transitioning Advertising Strategies
The advertising landscape has shifted significantly, especially following the pandemic, which created a surge in online business activity. Traditional quick cash strategies aimed at immediate returns on ad spend are becoming less effective as consumers demonstrate increased skepticism towards products. This trust recession necessitates a shift towards building relationships with potential customers rather than expecting immediate sales on first contact. Therefore, focusing on long-term list building and nurturing relationships with consistent messaging and value delivery has become essential for successful advertising.
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